JENNIFER COOLIDGE EATS LIPSTICK IN UBER EATS SUPER BOWL TEASER | креатив

JENNIFER COOLIDGE EATS LIPSTICK IN UBER EATS SUPER BOWL TEASER

Trevor Noah, Gwyneth Paltrow also to star in game day push reminding consumers that you don't have to put everything it delivers in your mouth





That evolution makes the brand’s moniker a bit of a misnomer—an insight that drives the humor of the campaign. “We wanted to use this year’s Super Bowl creative to kind of poke fun at ourselves,” Hawley said. “Because now that you can get anything, our service and our name no longer match. We’ll bring a lot of levity to the game as we watch some of our favorite celebrities eat lipstick, a candle, all because Uber Eats has made things confusing.”