2023-03-07 18:02:05
Head of Digital Marketing Kyiv / Ukraine remote
Master of Code Global
About the company:Master of Code Global is specializing in AI-powered conversational experiences. Founded in 2004, we are a US company with development centers in Ukraine (Cherkasy and Kyiv), Canada (Winnipeg, Toronto, Montreal).
For over 7 years, we have been working with Conversational AI and also developing an E-commerce product that is successful and growing. Master of Code implemented cutting-edge solutions that have been referenced by Facebook and Apple (integration of Apple Pay into Apple Business Chat, Agent to Chatbot bridge for Messenger, etc.).
Responsibilities:- Create, plan, and implement the overall digital marketing strategy for Master of Code Global, the results of which is marketing qualified leads that are coming to the company. In other words, plan and implement a successful outbound marketing campaign, that will result in outbound and inbound marketing leads generation
- Build, lead, manage, grow (professionally), and strengthen the marketing team needed for the strategy implementation and achievement of the results planned
- Manage and oversee the work and effectiveness of all digital marketing channels used by MOC (that are focused on Clients acquisition)
- Create, plan, and implement the lead generation campaign that is connected to the overall marketing strategy
- Work with annual and quarterly OKRs, which will be measured by results achieved, including ROI
- Prepare and manage the digital marketing budget
- Oversee the strategy and implementation around online content development
- Create and drive the data driven decision making approach to MOC’s digital marketing. This includes working with visitors required analytics (eg. Google Analytics, etc.) and general search trends
- Drive creation of the sales related artifacts necessary for the sales and pre-sales process
- Stay up to date with the latest technology developments and best practices
- Anticipate sales performance trends and needs
- Research competition, investigate benchmarks, provide suggestions for improvements, drive the necessary change for the success of the results coming from the digital marketing.
Share your CV with us: recruitment@masterofcode.com
More about the vacancy and apply now:
https://bit.ly/hd_master_apply
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