WHAT CONTENT SHOULD BE IN 2023.
The main platforms that give free views so far are Tiktok. Instagram Reels and YouTube Shorts. Vertical content of short videos can provide what we need. Potential buyers.
The main components of such content:
Level Good picture and sound quality. The visual should be bright. Sound - without noise and interference. DYNAMICS are definitely needed. If you're on the street, change the perspective of each sentence. If in the studio, zoom back and forth.
Level Dynamic subtitles. Just looking at your mouth talking is not interesting. This reduces audience retention. So you need to add subtitles.
Level Adding video footage, images, or a storyboard about what is in question. This keeps the viewer engaged even more. When he not only perceives the theory, but sees what is being discussed in practice. For example, we talk about proper nutrition and at this moment we show footage of fresh seasonal fruits.
Level Add music and sound effects. Music sets the mood and additionally keeps the audience. Sound effects emphasize the main points so that the audience can absorb the material better.
Level Filters and color correction. To make the picture even better, you can add filters or sharpness, contrast, etc. Viewers rarely pay attention to this, but subconsciously it is more comfortable for them to watch quality content and this helps it to become better.
If you reach the 5th level on each of your product videos, you will simply make the audience watch them to the end! And this means that with the right call, they will fall into your funnel, which will then bring you sales.
@hotainews
