WHAT SHOULD CONTENT BE LIKE IN 2023.
To begin with, you must have a Digital Strategy. Answer:
What is the ultimate goal of your content?
What exactly are you selling?
How well have you packaged this product so that potential buyers want to buy it and trust you as the owner (or your team)?
And then:
Content that gains reach (the top of the sales funnel). It must be entertaining, educational or motivating content. No direct sales, direct calls to buy, etc. The viewer must fall into your funnel, build trust, and then buy.
Content that warms up (the middle part of the funnel). These are the same "Current" in Insta called "Feedback", "About me and my experience", "Student results", etc. This is content that builds trust with the audience and potentially builds interest in the product.
Events that sell (the main part of the funnel). Course launch, collection start, delivery of your product, webinar, seminar, etc. Only here, at the very end, do you start selling your product. Not earlier.
Selling the product and what will happen after. How much the buyers will like it, how much it will help them solve their questions or requests.
Product feedback. You must then extract the results. And broadcast it in your social networks. networks So the path to buying your products will decrease, and trust will increase!
At each of these steps, everything must be clear, understandable and effective. And here, of course, you have to study, study and study again.
@hotainews
